Your merch is a reminder of what God did at your show and a ministry tool in the hands of your fans. It doesn't do any good sitting on your merch table, or in boxes in your garage.
Merchandise tables should inspire conversations with fans so you can do more ministry and grow your fanbase. They should also provide money to support your ministry.
Trial and error is the expensive way to learn how to make the most of your merchandise table. You lose money, both by paying too much for your merch and by not selling as much as you can, as quickly as possible. This lack of profit makes it difficult to pay the bills and causes your music ministry to progress more slowly than it should.
Learn how to make more money quickly and easily with these lessons:
Lesson One: Buying the Right Merchandise
The principle is to buy low and sell high. But buying low is a waste of money if you buy merch that doesn't sell. In this lesson you'll learn how to buy the right merch at the right time for the best price. You'll learn how to design and buy each of the most popular types of merchandise: t-shirts, music, buttons, and stickers for maximum profit. Plus I'll share ways to create even more profit without spending a fortune. There's links to my favorite suppliers and design tips to make the most of every dollar you spend. I'll even show you how to start with no money!
Lesson Two: Pricing for Profit
Your fans are interested in supporting your music by buying your merch, but they don't want to feel ripped off in the process. How do you know how much you can charge for each piece of merch? I'll give you my formulas and method to get the highest prices. But selling one item of merchandise at a time is not the best way to get your music out there or to make money fast. I'll show you how to sell in bulk and how to bundle your merch to sell those items quickly - it'll feel like your drummer shifted the song to cut time.
Lesson Three: Displays to Get Attention
The best merchandise on the planet isn't going to sell if your fans don't see it. Some musicians try to attract fans to their table by spending a boatload of cash on fancy displays, but why would you do that? Displays don't create profit. Save your hard earned money to buy more merchandise. I'll give you an inexpensive step-by-step plan for a merch table and booth that spotlights your merchandise and grows along with your sales. Fans will be so curious that they won't be able to resist to walking across the room just to see what you are up to.
Lesson Four: Make Transactions Easy
What's the best way to lose merch sales? Make the fans feel awkward when they want to buy something. You need to focus on the fan, not on finding the correct t-shirt size or trying to figure out how to make a credit card machine work. This lesson is the nuts and bolts of how to make sales, process money, and keep records the stupid simple way. I'll also show you how to transport your merch to make set up and tear down quick - which means you have more time to make more sales at each gig to some of your biggest fans.
Lesson Five: Advertising to Boost Sales
When Guitar Center opens a new store they pay attention to where they locate the store and then they tell everyone about the new store using e-mails, social media, and word of mouth. During their grand opening they even have special contests and prizes. You should too. This lessons covers the how-to's of making sure your fans know all the interesting details about your merch, so when they come to a show they are ready to buy. You'll learn where to put your table to be the most visible, what to say from stage to get fans to your table, and how to incorporate merch into social media without being salesy. Get it right and your fans will be asking you how soon they can buy your stuff.
My goal is to get your merchandise table making as much profit as possible as quickly and inexpensively as possible so you can focus on ministering to your fans.
There's no fluff here, but there's no room for slackers either.
Do the work - get the results.
Each lesson has 7-15 videos that are usually less than 10 minutes long, so you can watch them anywhere. There are PDF project plans and forms, links to my favorite resources and suppliers, and a To-Do Checklist at the end of each lesson.